About Us

Mission statement

Our mission is to be the consumer's first choice for making healthy food choices, providing the UK's first food comparison, shopping and nutritional resource website.

Our strategy

Comparing Food was conceived with one simple objective in mind: to offer health conscious people the chance to make healthy food choices based on their specific dietary needs. In doing so, we have created a totally new concept where consumers can build a profile, create healthy shopping lists and then shop online with their supermarket of choice.

Our Vision

We aim to be the consumer champion for healthy food choice and help consumers navigate the confusing food labelling system. Backed by a team of nutritionists from the National Nutrition Clinic, we provide a vital resource for health conscious individuals.

Who owns Comparing Food?

We are a private company, with a diverse management team that harnesses a powerful mix of skills to run Comparing Food effectively. We believe in giving honest, free, accurate and impartial information on the food we all eat. Integrity is key. We are not financed by the food industry, supermarkets or manufacturers.